In the last few weeks, our world has landed with a resounding thud in VUCA!
VUCA is a concept that originated
with students at the U.S. Army War College to describe the Volatility, Uncertainty, Complexity, and Ambiguity of the world after the Cold War.

Basically VUCA is a catchall term for “Yeesh – what a mess!”
When the going gets tough, the business world uses this acronym for strategic planning. I feel that individuals would benefit from strategic well-being planning as well.

How do we VUCA proof ourselves?

During the recession, I owned a nutrition and wellness center. It was a deeply VUCA time. Sales (and moods) went with the stock market or whatever fear the media was spreading. Anxiety, digestion issues, sleeplessness and depression became the common ailments that impacted close to 100% of our customers (including the store owner).

With that being said, I learned a thing or two (often the hard way) about VUCA proofing from navigating myself and my business through the recession, the 2009 N1H1 pandemic and the Fukushima Daiichi nuclear disaster.

Ten years ago social media was not yet a part of daily life but TV news was. I stopped watching the news (drama!) and honestly I haven’t watched it since. Today I’ve limited my social media time, choosing to engage only with what is useful, enjoyable and fact-based. A sure-fire way to be engulfed in uncertainty is to buy in to propaganda, even when it’s posted by well-meaning friends.
**Uncertainty comes from having no concrete trends or patterns, however through the power of choice, you can create trends and patterns for yourself. What will they be?

This may seem counter intuitive as distraction distracts you from feeling what you don’t want to feel…or does it?
Distraction creates complexity (aka., over doing), which leads to overwhelm, which leaves you volatile to unwarranted stress, which feeds anxiety.
**The more you do, the harder it gets to feel in control of circumstances. Doing less and focusing on what matters most fosters a fulfilled feeling, instead of an over-full/anxious feeling.

Worried about your investments? What goes down, eventually goes up (stop looking). Practice gratitude for having investments (many aren’t in this position).
Worried about your health? Stop eating sugar (sugar puts your white blood cells into a coma). Up your veggie intake. Wash hands and suds up for 30-seconds. Avoid touching your face (good advice for anytime) and get the facts for making well informed decisions that you feel comfortable with.

Ambiguity happens when a situation has multiple interpretations making it hard to decide what to do. Do your own exploration and then make choices based on wise discernment – not fear.
Ask yourself questions like: Why am I feeling agitated? Where is this feeling coming from? How can I see this differently? What can I do differently? In this moment, am I okay?
And, remember it’s okay to feel confused – confusion comes before clarity.


  • Be a leader: Choose not to participate in fear-based conversation.
  • Avoid future tripping: Worrying about something that hasn’t happened.
  • Disengage from fear: The media feeds on fear and drama and they’re having a heyday with your emotions right now (see #1). Search for facts. My go-to currently is John Hopkins University.
  • Connect: During times of VUCA, human connection is paramount. With physical disconnecting encouraged, how can you strengthen your heart connects? Phone calls, Zoom, facetime, text a friend, sign up for virtual classes – yoga, dance – roll with different!
  • Live intentionally: My intention for the day ahead is__. My intention for the next hour is__. My intention for this conversation is__and so on.

What ideas do you have for navigating volatile, uncertain, complex, ambiguous times? Please share here.

We’re better together!

*Note. If you’d like learn how to utilize VUCA for strategic planning with your business click here.

Pin It on Pinterest